Candice Burdette

Critic
DISC Type : C

Director, Product Marketing at Salesforce

Chicago, Illinois, United States

Overview

Candice Burdette is a high-energy marketing leader and the Director of Product Marketing at Salesforce. She specializes in driving go-to-market success for partner ecosystems and has a strong background in the tech and financial services industries. She holds an MBA from The George Washington University School of Business.

Outside of her professional life, Candice is an alumna of the University of Michigan. Based on her attendance, she may follow the universitys sports teams and cultural events, connecting her to the broader college community and its traditions.

Unique fact: Candice launched the award-winning Sams Club Mastercard, which introduced the first chip-enabled credit card to the U. S. market.

Personality Overview

Information Seeker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Partner Marketing
Her current role at Salesforce focuses on accelerating growth in the partner ecosystem by leading the Partner Marketing Center program.
Go-to-Market Success
Described as an award-winning product launch expert with a proven track record of driving GTM success across her career.
Lifecycle Marketing
She led omnichannel customer retention and lifecycle marketing strategies in senior roles at both Capital One and Synchrony.

Media Appearances

Candice has no verified media appearances

Work History

7-2019
Director, Product Marketing at Salesforce
7-2019
Senior Manager, Card Partnerships Lifecycle Marketing at Capital One
6-2016 - 9-2018
Vice President, Marketing Leader for the Nissan and Infiniti Visa Cards at Synchrony
7-2014 - 6-2016
Assistant Vice President, Sam's Club Mastercard Brand Marketing Manager at Synchrony
7-2012 - 7-2014
General Electric Experienced Commercial Leadership Program Participant at GE Capital

Education

Master of Business Administration (M.B.A.) from The George Washington University School of Business
Bachelor of Arts - BA from University of Michigan College of Literature, Science, and the Arts

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Product Marketing at Salesforce
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Insights For Selling To Candice

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candice is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Candice

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Candice move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Candice take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Candice

Personality Compatibility


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