Elena Pinzon, PMP

Trailblazer
DISC Type : ID

Partner Marketing Lead, Partner Marketing Offerings at Salesforce

San Francisco, California, United States

Overview

Elena is a results-focused Partner Marketing Lead at Salesforce, specializing in program management, field enablement, and partner marketing. A PMP-certified professional with a Masters degree from Hult International Business School, colleagues describe her as passionate, cooperative, and knowledgeable.

Outside of work, Elena is passionate about traveling and exploring new foods. She is a proactive and helpful member of her network, often sharing job opportunities and making connections for others. Her interests also include business strategy and change management.

Elena recently ran two customer success panels at Dreamforce, showcasing the value of the Salesforce Partner Ecosystem.

Personality Overview

Assertive

Achievement-Oriented

Charismatic

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Partner Ecosystems
Her recent work involves highlighting the value of the Salesforce Partner Ecosystem and AppExchange, including hosting customer success sessions at Dreamforce.
Program Management
A core strength and certified skill (PMP), reflected in her career progression through multiple program manager roles at Salesforce and Silicon Valley Innovation Center.
Field Enablement
Lists this as a key strength and has direct experience as a Global ISV Partner Enablement Program Manager, showing a focus on empowering partners.

Media Appearances

Elena has no verified media appearances

Work History

1-2024
Partner Marketing Lead, Partner Marketing Offerings at Salesforce
3-2023 - 1-2024
Program Manager, Partner Marketing Benefits at Salesforce
7-2021 - 3-2023
Global ISV Partner Enablement Program Manager at Salesforce
5-2018 - 10-2019
Senior Project Manager, Team Lead at Silicon Valley Innovation Center
10-2017 - 5-2018
Project Manager at Silicon Valley Innovation Center

Education

2015 - 2016
Master's degree from Hult International Business School
2-2021 - 2-2024
Project Management Professional (PMP) Certification from Project Management Institute

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : Middle Designation : Partner Marketing Lead, Partner Marketing Offerings at Salesforce
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Elena

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Elena move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Elena take some risk or not?

  • They can take risks if necessary.

You And Elena

Personality Compatibility


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