Candice (Cherwin) Benda

Trailblazer
DISC Type : ID

Product Marketing Manager at Grainger

Greater Chicago Area, United States

Overview

Candice has no verified overview

Personality Overview

Informal

Charismatic

Assertive

They are charming and have the ability to align others behind their decisions.  They will bat for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Candice has no verified topics they care about

Media Appearances

Candice has no verified media appearances

Work History

1-2016
Product Marketing Manager at Grainger
5-2014 - 1-2016
Marketing Manager, Cross Channel Planning at Grainger
10-2011 - 5-2014
Ecommerce Marketing Manager at Grainger
10-2008 - 10-2011
Senior Marketing Manager--Litigation at Foley & Lardner LLP
2-2008 - 10-2008
Director of Client Event Management at Diamond Mangement & Technology Consultants

Education

1993 - 1995
Bachelor of Science (B.S.) from Roosevelt University
1990 - 1992
Education details unavailable from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Chicago Area, United States Job Level : Middle Designation : Product Marketing Manager at Grainger
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Insights For Selling To Candice

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candice is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Candice

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Candice move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Candice take some risk or not?

  • They can take risks if necessary.

You And Candice

Personality Compatibility


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