Canyon Bennett

Pioneer
DISC Type : sdi

Capital Markets Associate at Rex

Austin, Texas, United States

Overview

Canyon is a Capital Markets Associate at Rex, focusing on helping investors achieve financial goals through passive real estate opportunities. He holds a Bachelors degree from Miami University and previously originated over $20M in loans. He is certified in HubSpot Sales Software.

Raised in the Northeast, Canyons values of hard work, humility, and accountability stem from his upbringing in a large family. He is deeply passionate about real estate, driven by a desire for continuous learning, building relationships, and creating lasting value in the industry.

In a prior role, he prospected over 150 real estate investors daily, directly contributing to over $40M in loan originations.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Passive Real Estate
His professional headline and role are centered on providing investors with access to passive real estate opportunities to meet their financial goals.
Real Estate Syndication
He shares his personal framework for evaluating syndication deals, which he calls the "3 T's": Trust, Truth, and Track Record.
Multifamily Investing
He believes that a "best-in-class" management company is a critical component for success when investing in multifamily properties.

Media Appearances

Canyon has no verified media appearances

Work History

11-2025
Capital Markets Associate at Rex
9-2024 - 10-2025
Account Executive at HouseMax Funding
2-2024 - 9-2024
Business Development Representative at HouseMax Funding
8-2023 - 1-2024
Investor Relations Associate at Rastegar Property Company
7-2022 - 8-2023
Business Development Representative at Arrive Logistics

Education

2018 - 2022
Bachelor's degree from Miami University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Austin, Texas, United States Job Level : N/A Designation : Capital Markets Associate at Rex
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Insights For Selling To Canyon

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Canyon is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Canyon

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Canyon move?

  • They are generally fast movers and can take quick decisions
  • Can Canyon take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Canyon

Personality Compatibility


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