Cara Sayer, Inventor

Visionary
DISC Type : Ds

Chief Bottleneck Breaker at The Bottleneck Breaker

Walton-On-Thames, England, United Kingdom

Overview

Cara Sayer is an award-winning inventor and author who created SnoozeShade, the UKs top-selling baby sleep shade, after identifying a need for her own daughter. She has since launched "The Bottleneck Breaker, " a system and book designed to help small business owners streamline their operations. People frequently describe her as engaging, witty, and inspiring.

Driven by a desire to solve problems, Cara transformed a personal parenting challenge into a global, multi-million pound brand. She is passionate about sharing the realities of her entrepreneurial journey, including the ups and downs, to help other business owners succeed. Her daughter remains a core source of pride and motivation.

Unique fact: Caras SnoozeShade product is used by British royalty.

Personality Overview

Risk Tolerant

Big Vision Person

Direct & Assertive

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Entrepreneurial Systems
Authored "The Bottleneck Breaker" book and system to help business owners escape being the primary obstacle to their own growth.
Inventing Products
Turned a personal parenting need into SnoozeShade, an entirely new product category that has won over 80 awards and is sold globally.
Brand Building
Grew SnoozeShade from a simple idea into a trusted, seven-figure international brand, with Amazon sales now accounting for 80% of business.

Media Appearances

Cara has no verified media appearances

Work History

2-2026
Chief Bottleneck Breaker at The Bottleneck Breaker
9-2008
Chief Sleep Officer at SnoozeShade (Really Simple Ideas Ltd)
4-2006 - 10-2007
Marketing and business development at Create A Gift Limited
6-2005 - 1-2006
Events Director at CMP Information
1-2001 - 5-2005
Events & Sponsorship Manager at National Magazine Company

Education

9-1991 - 6-1994
BA Hons Communications from Bournemouth University
1979 - 1991
Education details unavailable from Lady Eleanor Holles

More Information

Social Presence :

Prographics :

Exp : 27 Location : Walton-On-Thames, England, United Kingdom Job Level : Leadership Designation : Chief Bottleneck Breaker at The Bottleneck Breaker
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Insights For Selling To Cara

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cara

Personality Compatibility


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