Carl Madaffari in

Carl Madaffari

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Chief Product / Marketing Officer at OneSource Virtual
📍 Colleyville, Texas, United States

Carl Madaffari is the Chief Product & Marketing Officer at OneSource Virtual, leveraging over 30 years of experience in technology. He specializes in MarTech and AdTech, with a long career at Epsilon where he rose from a technical role to senior leadership. He studied Computer Science at the University of North Texas.

Outside of work, Carl is a family man who enjoys travel, photography, and music. He is a father to two daughters and maintains an active lifestyle with his family, reflecting a balance between his professional drive and personal life.

He spent nearly two decades at Epsilon, showcasing a remarkable career progression from a database administrator to a senior vice president.

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Experience
24 Years
Current Role
Chief Product / Marketing Officer
Job Level
Leadership
Location
Colleyville, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Carl cares about

Product & Marketing
As Chief Product & Marketing Officer, he is focused on driving product innovation and market positioning to deliver value for customers at OneSource Virtual.
Employee Experience
He speaks on creating value for employees through innovative pay solutions, improved financial well-being, and simplified leave management processes.
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Career

Work history

11-2025
Chief Product / Marketing Officer
OneSource Virtual
10-2023 - 11-2025
SVP Product Management
OneSource Virtual
4-2021 - 11-2025
Business Consultant
Self-employed
2-2022 - 2-2023
Intirim CTO
Kobie Marketing
4-2021 - 12-2021
VP Pre-sales
Tenerity
In the press

Media appearances

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Education
1987 - 1991
Computer Science
University of North Texas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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