Carl Madaffari

Enthusiast
DISC Type : i

Chief Product / Marketing Officer at OneSource Virtual

Colleyville, Texas, United States

Overview

Carl Madaffari is the Chief Product & Marketing Officer at OneSource Virtual, leveraging over 30 years of experience in technology. He specializes in MarTech and AdTech, with a long career at Epsilon where he rose from a technical role to senior leadership. He studied Computer Science at the University of North Texas.

Outside of work, Carl is a family man who enjoys travel, photography, and music. He is a father to two daughters and maintains an active lifestyle with his family, reflecting a balance between his professional drive and personal life.

He spent nearly two decades at Epsilon, showcasing a remarkable career progression from a database administrator to a senior vice president.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Product & Marketing
As Chief Product & Marketing Officer, he is focused on driving product innovation and market positioning to deliver value for customers at OneSource Virtual.
Employee Experience
He speaks on creating value for employees through innovative pay solutions, improved financial well-being, and simplified leave management processes.
MarTech & AdTech
His career is deeply rooted in this space, with nearly two decades at Epsilon focused on data management, marketing technology, and identity resolution.

Media Appearances

Carl has no verified media appearances

Work History

11-2025
Chief Product / Marketing Officer at OneSource Virtual
10-2023 - 11-2025
SVP Product Management at OneSource Virtual
4-2021 - 11-2025
Business Consultant at Self-employed
2-2022 - 2-2023
Intirim CTO at Kobie Marketing
4-2021 - 12-2021
VP Pre-sales at Tenerity

Education

1987 - 1991
Computer Science from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 24 Location : Colleyville, Texas, United States Job Level : Leadership Designation : Chief Product / Marketing Officer at OneSource Virtual
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Carl

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Carl take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Carl

Personality Compatibility


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