Carl Mastronardi

President at Via Verde Hydroponics Ltd.

Kingsville, Ontario, Canada

Overview

Carl Mastronardi is the co-founder and President of DelFrescoPure®, an award-winning hydroponic grower. With over 35 years of experience, he oversees four million square feet of greenhouse facilities, driving innovation in produce. He is an alumnus of the business programs at both the University of Windsor and St. Clair College.

Carl is deeply passionate about the agricultural industrys evolution, maintaining interests in professional organizations like the Produce Marketing Association and the United Fresh Produce Association. He is committed to sustainable practices and meeting consumer demands for responsibly grown produce through techniques like Integrated Pest Management.

A pioneer in his field, Carl led DelFrescoPure® to become the first greenhouse grower in Ontario to offer strawberries year-round. His other company, Greenway GHC, was the first to receive a licensed cannabis nursery in Ontario.

Topics They Care About

Greenhouse Innovation
With over 35 years of experience, he focuses on hydroponics, year-round strawberry cultivation, and adopting technologies like energy-efficient systems and data analytics to optimize crop yields.
Cannabis Cultivation
As co-founder of Greenway GHC, he established Ontario's first licensed cannabis nursery, demonstrating his successful expansion into new and emerging agricultural markets.
Sustainable Agriculture
Employs Integrated Pest Management (IPM) to minimize pesticide use and has invested in energy-efficient systems, appealing to environmentally conscious consumers.

Media Appearances

Carl has no verified media appearances

Work History

2-2007
President at Via Verde Hydroponics Ltd.
9-2006
President at DelFrescoPure
1990
President at CRC Farms Limited
Greenwayghc at Self-employed

Education

1980 - 1984
Business from University of Windsor
1978 - 1980
Business from St. Clair College

More Information

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Exp : 36 Location : Kingsville, Ontario, Canada Job Level : N/A Designation : President at Via Verde Hydroponics Ltd.
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