Carl Mastronardi in

Carl Mastronardi

President at Via Verde Hydroponics Ltd.
📍 Kingsville, Ontario, Canada

Carl Mastronardi is the co-founder and President of DelFrescoPure®, an award-winning hydroponic grower. With over 35 years of experience, he oversees four million square feet of greenhouse facilities, driving innovation in produce. He is an alumnus of the business programs at both the University of Windsor and St. Clair College.

Carl is deeply passionate about the agricultural industrys evolution, maintaining interests in professional organizations like the Produce Marketing Association and the United Fresh Produce Association. He is committed to sustainable practices and meeting consumer demands for responsibly grown produce through techniques like Integrated Pest Management.

A pioneer in his field, Carl led DelFrescoPure® to become the first greenhouse grower in Ontario to offer strawberries year-round. His other company, Greenway GHC, was the first to receive a licensed cannabis nursery in Ontario.

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Experience
36 Years
Current Role
President
Location
Kingsville, Ontario, Canada
Personality Overview
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Priorities

Topics Carl cares about

Greenhouse Innovation
With over 35 years of experience, he focuses on hydroponics, year-round strawberry cultivation, and adopting technologies like energy-efficient systems and data analytics to optimize crop yields.
Cannabis Cultivation
As co-founder of Greenway GHC, he established Ontario's first licensed cannabis nursery, demonstrating his successful expansion into new and emerging agricultural markets.
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Career

Work history

2-2007
President
Via Verde Hydroponics Ltd.
9-2006
President
DelFrescoPure
1990
President
CRC Farms Limited
Greenwayghc
Self-employed
In the press

Media appearances

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Education
1980 - 1984
Business
University of Windsor
1978 - 1980
Business
St. Clair College
Social presence
in

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