Carl Roberts 💚

Trailblazer
DISC Type : DI

Director of Sales & Marketing at Boutique Care Homes

Billericay, England, United Kingdom

Overview

Carl is the Director of Sales & Marketing at Boutique Care Homes, where he champions an experience-driven and relationship-centered approach to social care. An MBA candidate at Wrexham University, he is passionate about positioning care providers as community leaders. Colleagues describe him as driven, passionate, creative, and supportive.

His dedication to community extends beyond his professional role, evidenced by his past award-nominated volunteer work with the Billericay Dementia Action Alliance. He aims to foster genuine connections and reduce isolation through meaningful engagement. Carl also holds an interest in The Walt Disney Company.

Carl once hosted a creative "sleepover" event at a new care home for local community leaders and healthcare professionals.

Personality Overview

Assertive

Friendly But Fast

Persuasive

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Social Care Influencers
He believes care providers must become influencers who lead conversations in their communities and genuinely support families on their care journey, a concept he discussed on a podcast.
Community Engagement
He states that supporting wider communities is a "responsibility" and actively develops projects and events that build empathy and strengthen local ties.
Relationship-Centred Sales
His core mission is to redefine social care sales by focusing on building authentic relationships and being a trusted resource for families, rather than using traditional methods.

Media Appearances

Carl has no verified media appearances

Work History

10-2022
Director of Sales & Marketing at Boutique Care Homes
9-2021 - 10-2022
Associate Director, Sales & Marketing at Sanders Senior Living
5-2021 - 9-2021
Sales & Marketing Director at TLC Care 💚
5-2018 - 5-2021
Customer Relationship Manager at Hallmark Care Homes
9-2016 - 5-2018
Senior Sales Manager, B2B at Infopro Digital

Education

9-2024 - 8-2026
Master of Business Administration - MBA from Wrexham University
8-2024 - 9-2024
Marketing and Brand Strategy (Certificate) from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 9 Location : Billericay, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales & Marketing at Boutique Care Homes
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Carl

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Carl move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Carl take some risk or not?

  • If necessary, they will be ready to take risks.

You And Carl

Personality Compatibility


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