Carl White

Trailblazer
DISC Type : DI

Marketing Committee Chair (Volunteer) at National Society of Certified Healthcare Business Consultants (NSCHBC)

Greater Chicago Area, United States

Overview

Carl White is the President and Founder of MarketVisory Group, Inc. , where he focuses on helping private healthcare practices thrive through effective marketing. With over 15 years of experience at companies like Hollister and Baxter and an MBA from the University of Michigan, he brings extensive industry knowledge. Colleagues describe him as genuine, confident, and competent.

He is the host of the "PracticeCare® Podcast, " where he interviews experts on the business complexities facing private practice owners.

Personality Overview

Charismatic

Informal

Friendly But Fast

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Healthcare Marketing
His firm exclusively serves healthcare clients, focusing on sustainable and effective local marketing strategies to help private practices acquire and retain new patients.
Private Practice Success
Through his consulting and podcast, he consistently addresses the challenges private practices face, aiming to help them remain independent and successful in a competitive market.
Medical Podcasting
As the host of the "PracticeCare® Podcast" and a frequent guest on other shows, he actively uses the podcasting medium to share expertise on the business of medicine.

Media Appearances

Carl has no verified media appearances

Work History

6-2023
Marketing Committee Chair (Volunteer) at National Society of Certified Healthcare Business Consultants (NSCHBC)
4-2017
President and Founder at MarketVisory Group, Inc
4-2012 - 4-2017
Director of Global Marketing at Hollister
7-2002 - 4-2012
Marketing Management Roles at Baxter International
8-1992 - 6-2000
Sales at John Wiley and Sons

Education

2000 - 2002
MBA from University of Michigan - Stephen M. Ross School of Business
1988 - 1992
Bachelor of Arts - BA from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Marketing Committee Chair (Volunteer) at National Society of Certified Healthcare Business Consultants (NSCHBC)
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Insights For Selling To Carl

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carl is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Carl

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Carl move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Carl take some risk or not?

  • They can take risks if necessary.

You And Carl

Personality Compatibility


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