Carla Ashmead

Questioner
DISC Type : c

Retired at Retired from System and Hospital Operations

High Ridge, Missouri, United States

Overview

Carla Ashmead is an experienced and retired healthcare executive with a long history at Barnes-Jewish Hospital. She progressed from a Staff Nurse to Director of Patient Care, leveraging her MBA in Healthcare Management from Webster University. Her expertise lies in nursing management, performance improvement, and patient advocacy.


Her career demonstrates a deep commitment to a single institution, showcasing significant professional growth and loyalty over many years.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Nursing Career Development
Her professional history shows a clear path from Staff Nurse to Director, and she actively encourages others to pursue nursing careers at BJC HealthCare.
Patient Care Improvement
Her roles as Director of Patient Care and her skills in Performance Improvement and Patient Advocacy highlight her focus on enhancing the patient experience.
Healthcare Management
Holds an MBA in Business/Healthcare Management and has extensive experience in leadership roles within a major hospital system.

Media Appearances

Carla has no verified media appearances

Work History

3-2024
Retired at Retired from System and Hospital Operations
8-2020 - 3-2024
Director at BJC HealthCare
6-2017 - 8-2018
Interim Patient Experience Director at Barnes-Jewish Hospital
2-2010 - 4-2024
Director Patient Care at Barnes-Jewish Hospital
9-2001 - 2-2010
Clinical Nurse Manager at Barnes-Jewish Hospital

Education

2002 - 2007
Master of Business Administration (MBA) from Webster University
1980 - 1984
Bachelor's degree from Truman State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : High Ridge, Missouri, United States Job Level : N/A Designation : Retired at Retired from System and Hospital Operations
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Carla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Carla take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carla

Personality Compatibility


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