Carla Miguel Varino

Researcher
DISC Type : Cs

SVP of Sales, Planning & Digital Marketing- Kasper, Jones New York & Kenneth Cole Brands at The Kasper Group

New York City Metropolitan Area, United States

Overview

Carla has no verified overview

Personality Overview

Soft Communicator

Cost Conscious

ROI Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Carla has no verified topics they care about

Media Appearances

Carla has no verified media appearances

Work History

11-1998
SVP of Sales, Planning & Digital Marketing- Kasper, Jones New York & Kenneth Cole Brands at The Kasper Group
2010 - 2-2014
VP of Sales and Planning - Branded Separates - Kasper, Nine West at The Kasper Group
2006 - 2010
Sales Director - Kasper , Lesuit & Nine West Brands at The Kasper Group
2003 - 2006
Sales Manager - Kasper and Lesuit Brands at The Kasper Group
2001 - 2003
Sales Manager - Anne Klein Suits at The Kasper Group

Education

Bachelor of Science - BS from Rutgers Business School
College Semester from François Rabelais University of Tours, France

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : SVP of Sales, Planning & Digital Marketing- Kasper, Jones New York & Kenneth Cole Brands at The Kasper Group
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Insights For Selling To Carla

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carla is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Carla

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Carla move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Carla take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Carla

Personality Compatibility


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