Carlos Andres Gonzalez

Critic
DISC Type : C

Director Unidad Negocio at D1 S.A.S

Bogota, D.C., Capital District, Colombia

Overview

Carlos Andres Gonzalez is a Business Unit Director at D1 S. A. S with 16 years of experience in strategic negotiation and commercial management in the hard discount retail sector. An Industrial Engineer from Pontificia Universidad Javeriana, he specializes in developing private labels for perishable goods categories.

Outside of his corporate role, Carlos is passionate about education and mentorship. He serves as a university professor at Universidad Externado de Colombia, teaching purchasing. He has expressed gratitude for the opportunity to share his knowledge and learn from his students.

He balances a high-level executive career in retail with a commitment to academia as a university lecturer in his field.

Personality Overview

Precise

Objective Thinker

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Private Label Development
He has extensive experience defining the commercial strategy and developing private label brands for major retail categories like dairy, meats, and produce at D1 S. A. S.
Hard Discount Strategy
As a director at D1 S. A. S. , a leading hard discount retailer, his work focuses on commercial direction, category growth, and strategic expansion in this specific market.
Strategic Negotiation
His career is built on a foundation of strategic negotiation, supplier development, and leading purchasing teams at major consumer goods companies like Quala S. A.

Media Appearances

Carlos has no verified media appearances

Work History

1-2023
Director Unidad Negocio at D1 S.A.S
5-2018 - 1-2023
Gerente de categoría at D1 S.A.S
4-2018
Docente catedrático at Universidad externado
6-2015 - 6-2018
Jefe de Compras Sr at Quala S.A.
8-2013 - 6-2015
Jefe Planeación at Quala S.A.

Education

2003 - 2009
Ingeniero Industrial from Pontificia Universidad Javeriana
2015 - 2017
Magíster En Logística from Universidad Militar Nueva Granada

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Director Unidad Negocio at D1 S.A.S
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Insights For Selling To Carlos Andres

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos Andres is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carlos Andres

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carlos Andres move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carlos Andres take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carlos Andres

Personality Compatibility


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