Carlos Chuapoco

Enigma
DISC Type : dic

Product Manager, Digital Forms at Weave HQ

New York, New York, United States

Overview

Carlos is a strategic marketing and customer experience leader with over six years of experience developing and executing marketing plans. He has managed P&L and driven growth at companies like Weave HQ and Unilever. He holds an MBA from Northwesterns Kellogg School of Management and is described by colleagues as proactive, smart, and having a great grasp of business.

He is an engaged alumnus of the Kellogg School of Management, publicly supporting the endeavors of his former classmates. His posts suggest an interest in how economic policies can support American businesses. He also actively participates in industry events, recently attending the Cavell North America Summit.

During an internship, he designed and conducted a pilot study that improved in-store shopper efficiency, reducing order picking time and cost by 13%.

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Product Marketing
As a Principal Product Marketer, he focuses on finding the right message to strategically communicate a product's value to the market.
B2B Brand Strategy
At Unilever, he developed the growth strategy and managed the P&L for Hellmann's mayonnaise SKUs sold to restaurants, healthcare, and university customers.
Customer Experience
His professional headline identifies him as a "customer experience leader, " indicating this is a core focus of his professional philosophy.

Media Appearances

Carlos has no verified media appearances

Work History

2-2022 - 5-2022
Product Manager, Digital Forms at Weave HQ
10-2020
Principal Product Marketer at Weave HQ
1-2020 - 10-2020
Senior Product Marketing Manager at Weave HQ
8-2017 - 11-2019
Associate Brand Manager at Unilever
3-2017 - 6-2017
Operations Intern at Instacart

Education

Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
BSBA from Georgetown University McDonough School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Product Manager, Digital Forms at Weave HQ
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Carlos

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Carlos take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Carlos

Personality Compatibility


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