Carlos Dugarte

Critic
DISC Type : C

CEO at Vertinetik

Edgmond, England, United Kingdom

Overview

Carlos is the Founder and CEO of Vertinetik, an Agri-Tech company focused on environmental solutions. A graduate of Columbia Business School, he applies his expertise in precision agriculture and machine learning to tackle challenges like tree disease and agricultural management, actively working with partners like the UK Agri-Tech Centre.

He maintains a keen interest in global technology trends, expressing concerns about falling behind in the tech race. Additionally, he follows political developments in Venezuela, having shown public support for opposition figures.

His company developed ERDO, a specialized technology presented at forestry conferences to help save ash trees from the Chalara disease.

Personality Overview

Critic

Information Seeker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Agri-Tech Innovation
As the founder of Vertinetik, he is directly involved in developing and promoting technology for the agricultural and environmental sectors in the UK.
Tree Health Technology
He actively presents his company's technology, ERDO, at conferences as a solution for tree diseases like Chalara and other forestry health concerns.
European Space Industry
He has registered to attend the 2026 Space-Comm Europe event, indicating a professional interest in connecting with leaders and innovators in the space sector.

Media Appearances

Accelerating agri‑tech: Vertinetik. Featured in UK AgriTech Centre

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Accelerating agri-tech: Vertinetik (Case Study). Featured in UK Agri-Tech Centre

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Work History

2-2020
CEO at Vertinetik
9-2007
Director at Aerohelicopteros, C.A.

Education

9-2020 - 1-2022
Precision Agricultural Management from University of Szeged
1998 - 2000
2000 from Columbia Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Edgmond, England, United Kingdom Job Level : Leadership Designation : CEO at Vertinetik
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Carlos

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carlos take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carlos

Personality Compatibility


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