Carlos G. Valdivia in

Carlos G. Valdivia

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Director of Brand Marketing - GoGo squeeZ at Bel
📍 New York, New York, United States

Carlos G. Valdivia is a global brand and innovation executive, currently the Director of Brand Marketing for GoGo squeeZ at Bel. With a history of managing multi-million dollar CPG portfolios at Henkel and SC Johnson, he excels at turning strategy into profitable growth. Carlos holds an MBA from the Wisconsin School of Business.

Outside of his corporate roles, Carlos is a passionate advocate for mentorship and diversity within the business community. He actively participates in events like ROMBA, an organization for LGBTQ+ MBA leaders, where he has hosted workshops to engage with and develop future talent, and publicly supports initiatives like Black History Month.

He once led the global relaunch of the iconic Raid® brand, a portfolio worth over $1. 5 billion, across North America, Europe, and Asia.

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Experience
11 Years
Current Role
Director of Brand Marketing - GoGo squeeZ
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Carlos cares about

CPG Brand Building
He has a long career managing and growing iconic, multi-million dollar consumer brands like GoGo squeeZ, all® detergent, Snuggle®, and Raid®.
Marketing Innovation
His roles at Henkel focused on leading marketing innovation, developing 5-year pipelines, and driving long-term growth for major consumer product lines.
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Career

Work history

6-2024
Director of Brand Marketing - GoGo squeeZ
Bel
6-2023 - 5-2024
Director of Marketing - Fabric Care and Home Care Brands
Henkel
8-2022 - 7-2023
Director of Marketing - all® Brand Detergent & Innovation Capability Lead
Henkel
1-2022 - 7-2022
Senior Marketing Manager - Auto Dishwash Retail and Home Care Brands
Henkel
12-2015 - 3-2017
Global Marketing Manager - Raid® Brand
SC Johnson
In the press

Media appearances

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Education
MBA
Wisconsin School of Business
Bachelor of Science
Universidad Católica 'Redemptoris Mater'
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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