Carlos G. Valdivia

Inquirer
DISC Type : dc

Director of Brand Marketing - GoGo squeeZ at Bel

New York, New York, United States

Overview

Carlos G. Valdivia is a global brand and innovation executive, currently the Director of Brand Marketing for GoGo squeeZ at Bel. With a history of managing multi-million dollar CPG portfolios at Henkel and SC Johnson, he excels at turning strategy into profitable growth. Carlos holds an MBA from the Wisconsin School of Business.

Outside of his corporate roles, Carlos is a passionate advocate for mentorship and diversity within the business community. He actively participates in events like ROMBA, an organization for LGBTQ+ MBA leaders, where he has hosted workshops to engage with and develop future talent, and publicly supports initiatives like Black History Month.

He once led the global relaunch of the iconic Raid® brand, a portfolio worth over $1. 5 billion, across North America, Europe, and Asia.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

CPG Brand Building
He has a long career managing and growing iconic, multi-million dollar consumer brands like GoGo squeeZ, all® detergent, Snuggle®, and Raid®.
Marketing Innovation
His roles at Henkel focused on leading marketing innovation, developing 5-year pipelines, and driving long-term growth for major consumer product lines.
Talent Development
He actively engages in developing future leaders, such as hosting workshops for students and introducing them to new career opportunities at events like ROMBA.

Media Appearances

Carlos has no verified media appearances

Work History

6-2024
Director of Brand Marketing - GoGo squeeZ at Bel
6-2023 - 5-2024
Director of Marketing - Fabric Care and Home Care Brands at Henkel
8-2022 - 7-2023
Director of Marketing - all® Brand Detergent & Innovation Capability Lead at Henkel
1-2022 - 7-2022
Senior Marketing Manager - Auto Dishwash Retail and Home Care Brands at Henkel
12-2015 - 3-2017
Global Marketing Manager - Raid® Brand at SC Johnson

Education

MBA from Wisconsin School of Business
Bachelor of Science from Universidad Católica 'Redemptoris Mater'

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Brand Marketing - GoGo squeeZ at Bel
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Insights For Selling To Carlos G.

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos G. is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Carlos G.

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carlos G. move?

  • Their decision making speed is somewhere in the middle.
  • Can Carlos G. take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Carlos G.

Personality Compatibility


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