Carlos G. Valdivia is a global brand and innovation executive, currently the Director of Brand Marketing for GoGo squeeZ at Bel. With a history of managing multi-million dollar CPG portfolios at Henkel and SC Johnson, he excels at turning strategy into profitable growth. Carlos holds an MBA from the Wisconsin School of Business.
Outside of his corporate roles, Carlos is a passionate advocate for mentorship and diversity within the business community. He actively participates in events like ROMBA, an organization for LGBTQ+ MBA leaders, where he has hosted workshops to engage with and develop future talent, and publicly supports initiatives like Black History Month.
He once led the global relaunch of the iconic Raid® brand, a portfolio worth over $1. 5 billion, across North America, Europe, and Asia.
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