Carlos Lira in

Carlos Lira

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Co-Founder at Rubriko
📍 Mexico

Carlos is a sales leader with 25 years of experience in the computer networking industry. As the Co-Founder of Rubriko, he focuses on digital transformation and go-to-market strategies. He holds an MBA from IPADE Business School and has a long history of sales management at companies like Cisco.

He is passionate about finding new ways to achieve the best outcomes and thinks outside the box to define new strategies. Carlos values his professional relationships, frequently recognizing the contributions of his partners and team members publicly. His interests include following thought leaders at TED Conferences.

His professional motto is "Transforming Companies with Passion and Digital Value. "

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Experience
25 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Mexico
Personality Overview

How Carlos shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Carlos cares about

Digital Transformation
This is central to his company's mission and his personal headline, where he aims to transform companies with digital value.
Go-to-Market Strategy
He explicitly states a passion for thinking "out of the box to define new strategies and Go to Market models. "
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Career

Work history

2-2024
Co-Founder
Rubriko
2-2024
Sales Director Select Accounts - LATAM Region
Cradlepoint
8-2013 - 11-2020
Sales Manager
Cisco Systems
8-2010 - 7-2013
Territory Business Manager
Cisco Systems
11-2006 - 7-2010
Territory Account Manager
Cisco Systems
In the press

Media appearances

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Education
2003 - 2005
Master of Business Administration (MBA)
IPADE Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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