Carlos Rosso

Critic
DISC Type : C

Chair Innovation and Technology Committee at ASOFOM

Monterrey, Nuevo León, Mexico

Overview

Carlos Rosso is the Co-Founder and CEO of MR Presta Inc. , a fintech platform providing AI-driven financing to small businesses in Latin America. An MBA from Yale, he is an expert in credit and data analysis and also chairs the Innovation and Technology Committee for ASOFOM.

Outside of work, Carlos is a father of three who is passionate about mountain biking, swimming, and playing the guitar. He values connecting with friends and colleagues and enjoys spending time outdoors exercising and clearing his mind.

He applies his professional data-mining tendencies to his mountain biking hobby, meticulously tracking and analyzing his riding metrics.

Personality Overview

ROI Driven

Information Seeker

Critic

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

SMB Financing
Believes enabling credit to small businesses is a primary driver for growth and development, having managed over 35, 000 financings for them.
Fintech in LatAm
Spearheaded a cutting-edge merchant financing platform in Latin America, leveraging big data, AI, and ML for underwriting and loan processing.
Financial Innovation
As Chair of the Innovation Committee for ASOFOM, he actively contributes to and shares work on creating a culture of innovation within financial companies.

Media Appearances

Carlos has no verified media appearances

Work History

1-2024
Chair Innovation and Technology Committee at ASOFOM
7-2016
Co-Founder / CEO at MR Presta Inc.
1-2012 - 6-2016
Managing Director at TAG Latin America Partners
10-2008 - 12-2011
Vice President at Nomura
6-2001 - 6-2008
Vice President at Dresdner Kleinwort

Education

1999 - 2001
MBA from Yale School of Management
1991 - 1995
B.A. from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 24 Location : Monterrey, Nuevo León, Mexico Job Level : Leadership Designation : Chair Innovation and Technology Committee at ASOFOM
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Carlos

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carlos take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carlos

Personality Compatibility


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