Carlos Selim

Critic
DISC Type : C

Ecommerce & Omnichannel Sr Director at Fundación Rafael Dondé IAP

Mexico City Metropolitan Area

Overview

Carlos Selim is a senior director leading omnichannel and e-commerce strategy at Fundación Rafael Dondé. He specializes in digital transformation, scaling online marketplaces, and P&L ownership, with a focus on applying AI for growth. He holds a trilingual Bachelor in Business Administration from HEC Montréal.

His career across North America and LATAM, combined with an intensive business program at Tsinghua University in China, reflects a strong international perspective. This background suggests an appreciation for navigating diverse cultural and business environments to drive growth.

He was recognized by Mkt4Ecommerce in 2025 with nominations for Executive of the Year and Best E-commerce.

Personality Overview

Precise

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Omnichannel Strategy
He leads the integration of 375 retail locations with e-commerce, marketplaces, and logistics into a single operating model at Fundación Dondé.
Re-commerce Growth
He is building and scaling a "re-commerce" ecosystem, partnering with marketplaces like Chrono24 and auction houses such as Sotheby's.
Applied AI for Growth
His professional headline specifically mentions his focus on leveraging applied AI to drive measurable growth and business objectives.

Media Appearances

Carlos has no verified media appearances

Work History

2-2024
Ecommerce & Omnichannel Sr Director at Fundación Rafael Dondé IAP
11-2020 - 1-2024
Digital Director at Fundación Rafael Dondé IAP
3-2020 - 12-2020
Marketing Director at Fundación Rafael Dondé IAP
5-2018 - 4-2020
National Business Planner at L'Oréal
6-2015 - 5-2018
Senior Financial Manager at BMO

Education

9-2010 - 6-2015
4 Year Trilingual Bachelor in Business Administration (FR from HEC Montréal
1-2014 - 12-2014
Academic Exchange Program / Mandarin & Business in China intensive program from Tsinghua University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City Metropolitan Area Job Level : Senior Designation : Ecommerce & Omnichannel Sr Director at Fundación Rafael Dondé IAP
URL has been copied!

Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Carlos

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Carlos take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Carlos

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.