Carlos Selim in

Carlos Selim

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Ecommerce & Omnichannel Sr Director at Fundación Rafael Dondé IAP
📍 Mexico City Metropolitan Area

Carlos Selim is a senior director leading omnichannel and e-commerce strategy at Fundación Rafael Dondé. He specializes in digital transformation, scaling online marketplaces, and P&L ownership, with a focus on applying AI for growth. He holds a trilingual Bachelor in Business Administration from HEC Montréal.

His career across North America and LATAM, combined with an intensive business program at Tsinghua University in China, reflects a strong international perspective. This background suggests an appreciation for navigating diverse cultural and business environments to drive growth.

He was recognized by Mkt4Ecommerce in 2025 with nominations for Executive of the Year and Best E-commerce.

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Experience
12 Years
Current Role
Ecommerce & Omnichannel Sr Director
Job Level
Senior
Location
Mexico City Metropolitan Area
Personality Overview

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Priorities

Topics Carlos cares about

Omnichannel Strategy
He leads the integration of 375 retail locations with e-commerce, marketplaces, and logistics into a single operating model at Fundación Dondé.
Re-commerce Growth
He is building and scaling a "re-commerce" ecosystem, partnering with marketplaces like Chrono24 and auction houses such as Sotheby's.
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Career

Work history

2-2024
Ecommerce & Omnichannel Sr Director
Fundación Rafael Dondé IAP
11-2020 - 1-2024
Digital Director
Fundación Rafael Dondé IAP
3-2020 - 12-2020
Marketing Director
Fundación Rafael Dondé IAP
5-2018 - 4-2020
National Business Planner
L'Oréal
6-2015 - 5-2018
Senior Financial Manager
BMO
In the press

Media appearances

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Education
9-2010 - 6-2015
4 Year Trilingual Bachelor in Business Administration (FR
HEC Montréal
1-2014 - 12-2014
Academic Exchange Program / Mandarin & Business in China intensive program
Tsinghua University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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