Carlos Yanez

SVP, Custom Research at ThinkNow Research

📍 Burbank, California, United States

Carlos Yanez is a marketing research expert with over 20 years of experience, currently serving as SVP of Custom Research at ThinkNow. He specializes in multicultural consumer insights, particularly within the U.S. Hispanic population, and holds an MBA from California State Polytechnic University, Pomona.

Born in Mexico and raised in Los Angeles, Carlos is bilingual and bicultural. This background provides him with a unique, firsthand understanding of the cultural nuances that are central to his professional work in multicultural market research.

His career began at one of the first agencies dedicated to researching the U.S. Hispanic market, establishing his expertise early on.

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Experience

29 Years

Current Role

SVP, Custom Research

Job Level

Leadership

Location

Burbank, California, United States

Personality Overview

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Priorities

Topics Carlos cares about

Multicultural Insights

Heads the custom research department at a leading multicultural agency and has spent his entire career researching Hispanic, African-American, and Asian consumers.

Consumer Economics

He presents data on how economic conditions, personal finances, and outlook on the U.S. economy differ across various cultural segments.

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Career

Work history

2-2014

SVP, Custom Research

ThinkNow Research

7-2011 - 1-2014

Sr. Research Director, Multicultural Research

GfK/Knowledge Networks

5-1997 - 5-2011

VP, Ad Hoc Quantitative Research

Garcia Research Associates, Inc.

5-1996 - 5-1997

Research Analyst

ASI Market Research

In the press

Media appearances

ThinkNow Research – Carlos Yanez Profile. Featured in ThinkNow Research Blog

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Education

Master of Business Administration (MBA)

California State Polytechnic University-Pomona

Social presence

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