Carlos Yanez is a marketing research expert with over 20 years of experience, currently serving as SVP of Custom Research at ThinkNow. He specializes in multicultural consumer insights, particularly within the U.S. Hispanic population, and holds an MBA from California State Polytechnic University, Pomona.
Born in Mexico and raised in Los Angeles, Carlos is bilingual and bicultural. This background provides him with a unique, firsthand understanding of the cultural nuances that are central to his professional work in multicultural market research.
His career began at one of the first agencies dedicated to researching the U.S. Hispanic market, establishing his expertise early on.
Carlos Yanez
SVP, Custom Research at ThinkNow Research
Burbank, California, United States
Overview
Topics They Care About
Multicultural Insights
Heads the custom research department at a leading multicultural agency and has spent his entire career researching Hispanic, African-American, and Asian consumers.
Consumer Economics
He presents data on how economic conditions, personal finances, and outlook on the U.S. economy differ across various cultural segments.
Quantitative Research
His background includes leading quantitative research departments and designing large-scale, multi-mode studies to gather consumer data.
Media Appearances
ThinkNow Research – Carlos Yanez Profile. Featured in ThinkNow Research Blog
Work History
2-2014
SVP, Custom Research at ThinkNow Research
7-2011 - 1-2014
Sr. Research Director, Multicultural Research at GfK/Knowledge Networks
5-1997 - 5-2011
VP, Ad Hoc Quantitative Research at Garcia Research Associates, Inc.
5-1996 - 5-1997
Research Analyst at ASI Market Research
Education
Master of Business Administration (MBA) from California State Polytechnic University-Pomona
More Information
Social Presence :
Prographics :
Exp : 29
Location : Burbank, California, United States
Job Level : Leadership
Designation : SVP, Custom Research at ThinkNow Research
