Carly Erickson

Evaluator
DISC Type : dsc

Director of Marketing And Business Development at Helix Architecture + Design

Kansas City, Missouri, United States

Overview

Carly Erickson is a marketing and business development leader in the architecture and design industry, with significant experience at firms like Helix Architecture + Design and BNIM. A University of Kansas graduate, she is described by peers as passionate, hard-working, and detail-oriented. She previously considered a career in journalism.

Outside of her professional role, Carly is deeply involved in the Centurions Pinnacle Class of 2027, a Kansas City leadership program she finds invaluable. She enjoys being on a beach or patio, listening to early 2000s boy bands, and has an interest in the American Library Association. She is also a self-proclaimed "concert junkie. "

Interesting fact: Carly was named after the singer Carly Simon.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AEC Marketing
Her career is focused on marketing and business development within the Architecture, Engineering, and Construction (AEC) industry at firms like Helix and BNIM.
Community Leadership
She is an active participant in the Centurions leadership development program, which she has described as an invaluable experience.
Architectural Storytelling
She sees her role as an opportunity to be a "storyteller" for her firm, highlighting its projects and contributions to the Kansas City community and beyond.

Media Appearances

Carly has no verified media appearances

Work History

10-2018 - 1-2026
Director of Marketing And Business Development at Helix Architecture + Design
9-2017 - 10-2018
Communications Manager at BNIM
9-2015 - 9-2017
Client Development Manager at BNIM
8-2014 - 9-2015
Client Development Coordinator at BNIM
7-2013 - 8-2014
Communications Specialist at National Association of Insurance Commissioners (NAIC)

Education

2005 - 2009
Bachelor of Science from The University of Kansas
2001 - 2005
High School Diploma from Blue Valley North

More Information

Social Presence :

Prographics :

Exp : 16 Location : Kansas City, Missouri, United States Job Level : N/A Designation : Director of Marketing And Business Development at Helix Architecture + Design
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Insights For Selling To Carly

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carly is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Carly

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Carly move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Carly take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Carly

Personality Compatibility


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