Carol Smith

Energizer
DISC Type : I

Director, Brand Marketing & Communications at Hologic, Inc.

Greater Manchester, England, United Kingdom

Overview

Carol Smith is a marketing director at Hologic with over 30 years of combined agency and in-house experience, primarily focused on the healthcare sector. She leads brand marketing and communications for the EMEAC region, specializing in corporate branding, ABM strategy, and integrated marketing plans. She holds a BA in Business Studies from the University of Lancashire.

She is a passionate advocate for womens health, championing the importance of earlier diagnosis and treatment through her work.

Personality Overview

Big Picture Person

Full Of Energy

Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Topics They Care About

Women's Health
Her role at Hologic is centered on championing women's health through earlier diagnosis and treatment, a core part of the company's mission.
Healthcare Marketing
Possesses over 33 years of dedicated marketing communications experience within the healthcare, scientific, and technical sectors.
Brand Architecture
Lists brand architecture as a key expertise, overseeing corporate and product brand elevation activities across Europe, the Middle East, and Africa.

Media Appearances

Carol has no verified media appearances

Work History

10-2000
Director, Brand Marketing & Communications at Hologic, Inc.
5-1997 - 10-2000
PR Account Director - previously Hyde Burnett at Cicero Group
6-1994 - 5-1997
PR Executive at Buhler Montec
1-1990 - 6-1994
PR Manager at Clifford & Ree

Education

1985 - 1989
BA (Hons) Business Studies from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Manchester, England, United Kingdom Job Level : Mid-senior Designation : Director, Brand Marketing & Communications at Hologic, Inc.
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Insights For Selling To Carol

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carol is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Carol

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carol move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Carol take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Carol

Personality Compatibility


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