Carolina Luna

Carolina Luna is a New York-based Brand Director and Photographer specializing in personal brand curation. With over two decades of experience, she helps businesses build authenticity and create resonant messaging. Colleagues and clients describe her as insightful, an expert, and awesome at capturing a clients authentic essence. She holds a Bachelors degree from Pontifícia Universidade Católica de Campinas.

Carolina is passionate about making brands more human and relatable through an introspective process that aligns personal energy with brand identity. She focuses on helping entrepreneurs and visionaries build deeper connections with their customers. She follows the work of thought leaders like Gary Vee and Neil Patel on brand evolution.

She is a recently published author, contributing to collaborative books and writing a chapter for "Thrive 2026" titled, “The Future of Leadership is Personal Branded. ”