Carolina Luna

Commander
DISC Type : D

Photography, Personal Branding, and Event Photography at Carolina Luna Photography

Bohemia, New York, United States

Overview

Carolina Luna is a New York-based Brand Director and Photographer specializing in personal brand curation. With over two decades of experience, she helps businesses build authenticity and create resonant messaging. Colleagues and clients describe her as insightful, an expert, and awesome at capturing a clients authentic essence. She holds a Bachelors degree from Pontifícia Universidade Católica de Campinas.

Carolina is passionate about making brands more human and relatable through an introspective process that aligns personal energy with brand identity. She focuses on helping entrepreneurs and visionaries build deeper connections with their customers. She follows the work of thought leaders like Gary Vee and Neil Patel on brand evolution.

She is a recently published author, contributing to collaborative books and writing a chapter for "Thrive 2026" titled, “The Future of Leadership is Personal Branded. ”

Personality Overview

Very Quick

Decisive

Candid & Clear

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Personal Branding
Her core professional focus is helping entrepreneurs build authenticity, authority, and credibility online. She believes personal brand thought leaders will replace influencers.
Authentic Photography
Leverages over twenty years of experience to craft imagery that encapsulates her clients' charisma and ethos, making them feel at ease in front of the camera.
Future of Leadership
Authored a chapter on how personal branding is the future of leadership, focusing on transforming confidence, vision, and connection through authenticity.

Media Appearances

I'm a co‑author of the upcoming book “How …” – Carolina Luna Photography. Featured in Facebook Post

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Carolina Luna Photography on Reels. Featured in Facebook Reels

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Carolina Luna Photography for Internova. Featured in Vimeo

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Work History

1-2018
Photography, Personal Branding, and Event Photography at Carolina Luna Photography
3-2011
Portrait Photographer at Carolina Strada Photography
11-2024 - 6-2025
Brand Director at Webgrowth
7-2018 - 12-2021
Professional Wedding and Event Photographer at Lighthouse Photography Dream Weddings
3-2014 - 12-2018
Professional Wedding & Event Photographer at North Island Photography & Films

Education

1992 - 1996
Bachelor's degree from Pontifícia Universidade Católica de Campinas

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bohemia, New York, United States Job Level : N/A Designation : Photography, Personal Branding, and Event Photography at Carolina Luna Photography
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carolina

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • If convinced, they can reach decisions quite fast.
  • Can Carolina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Carolina

Personality Compatibility


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