Carolina Madrigal

Critic
DISC Type : C

Senior Associate, Creative Director at HLW

United States

Overview

Carolina has no verified overview

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Carolina has no verified topics they care about

Media Appearances

Carolina has no verified media appearances

Work History

3-2024
Senior Associate, Creative Director at HLW
5-2021 - 4-2024
Senior Associate Senior Environmental Graphic Designer at HLW
6-2019 - 4-2020
Brand Identity | Architectural Designer / Environmental Graphic Designer at Andrea Steele Architecture
9-2016 - 6-2019
Brand Identity | Architectural Designer / Environmental Graphic Designer at TEN Arquitectos
5-2016 - 8-2016
Designer at AJC Design

Education

2012 - 2016
Bachelor of Architecture and Urbanism (BArch) from Universidad Iberoamericana, Ciudad de México
2019 - 2019
Continuing Education from School of Visual Arts

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Senior Designation : Senior Associate, Creative Director at HLW
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Carolina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carolina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carolina

Personality Compatibility


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