Carolina Noguera Binstadt

Inquisitor
DISC Type : Ic

Executive Vice President at The Hoffman Agency

Eugene, Oregon, United States

Overview

Carolina Noguera Binstadt is an Executive Vice President at The Hoffman Agency with over 15 years of experience leading strategic communications for top technology brands. She is an expert in translating complex technical concepts into compelling narratives and holds a degree in Business Administration from the University of New Hampshire.

Carolina is a dedicated leader focused on building strong teams and fostering emerging talent. Her certifications in Diversity, Inclusion, and Belonging and Unconscious Bias highlight a commitment to creating an equitable and supportive professional environment for her colleagues and clients.

She recently participated in a discussion on proving the value of corporate sustainability amid the challenges of greenwashing.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Tech Communications
Has a long track record of developing strategic communication programs for major technology clients including Adobe, Broadcom, Cisco, and IBM.
Corporate Sustainability
Engages in public discussions about proving the value of sustainability, specifically addressing the modern challenges of "greenhushing" and "greenwashing".
Diversity and Inclusion
Holds certifications in "Diversity, Inclusion, and Belonging" and "Unconscious Bias, " demonstrating a professional focus on creating equitable workplaces.

Media Appearances

Carolina has no verified media appearances

Work History

10-2025
Executive Vice President at The Hoffman Agency
9-2019 - 9-2025
Executive Vice President at Highwire PR
3-2019
General Manager at Text100
8-2014 - 5-2017
Senior Vice President at Text100
2-2004 - 11-2014
Vice President at Text100

Education

1993 - 1996
Business Administration from UNH Peter T. Paul College of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 19 Location : Eugene, Oregon, United States Job Level : Leadership Designation : Executive Vice President at The Hoffman Agency
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Carolina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Carolina take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Carolina

Personality Compatibility


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