Carolina Noguera Binstadt in

Carolina Noguera Binstadt

Inquisitor · DISC type Ic
Executive Vice President at The Hoffman Agency
📍 Eugene, Oregon, United States

Carolina Noguera Binstadt is an Executive Vice President at The Hoffman Agency with over 15 years of experience leading strategic communications for top technology brands. She is an expert in translating complex technical concepts into compelling narratives and holds a degree in Business Administration from the University of New Hampshire.

Carolina is a dedicated leader focused on building strong teams and fostering emerging talent. Her certifications in Diversity, Inclusion, and Belonging and Unconscious Bias highlight a commitment to creating an equitable and supportive professional environment for her colleagues and clients.

She recently participated in a discussion on proving the value of corporate sustainability amid the challenges of greenwashing.

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Experience
19 Years
Current Role
Executive Vice President
Job Level
Leadership
Location
Eugene, Oregon, United States
Personality Overview

How Carolina shows up

Curious
Assertive
Example Seeker

They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Priorities

Topics Carolina cares about

Tech Communications
Has a long track record of developing strategic communication programs for major technology clients including Adobe, Broadcom, Cisco, and IBM.
Corporate Sustainability
Engages in public discussions about proving the value of sustainability, specifically addressing the modern challenges of "greenhushing" and "greenwashing".
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Career

Work history

10-2025
Executive Vice President
The Hoffman Agency
9-2019 - 9-2025
Executive Vice President
Highwire PR
3-2019
General Manager
Text100
8-2014 - 5-2017
Senior Vice President
Text100
2-2004 - 11-2014
Vice President
Text100
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1996
Business Administration
UNH Peter T. Paul College of Business and Economics
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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