Carolina Yumi Fukuda

Enigma
DISC Type : dic

Senior product manager at Afya

São Paulo, Brazil

Overview

Carolina Yumi Fukuda is a Senior Product Manager at Afya, with a decade of experience in product ownership and management. She excels in agile methodologies, data-driven decision making, and defining product strategies for customer excellence.

She is deeply engaged in building products that improve peoples lives and actively participates in industry events like PCamp. Carolina also shows interest in continuous learning and professional development, often sharing her achievements from PM3 courses.

Carolinas colleagues describe her as an exceptional, strategic, and humane leader.

Personality Overview

Hard To Convince

Fast Follower

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Product Management
Carolina has over 10 years of experience in product roles, progressing from Product Owner to Senior Product Manager, and frequently engages with product-focused events and courses.
Agile Methodologies
Her introduction highlights expertise in agile methodologies like Kanban, Scrum, and Lean, indicating a strong understanding of flexible development processes.
Customer Experience
Carolina's past role as Head Manager of Customer Experience at Letz, along with her focus on customer excellence, underscores her commitment to user satisfaction.

Media Appearances

Carolina has no verified media appearances

Work History

8-2024
Senior product manager at Afya
4-2023 - 8-2024
Sênior product manager at GetNinjas
11-2022 - 4-2023
Product Manager at B2B Stack
6-2021 - 8-2022
Head Manager and Customer Experience at Letz
4-2021 - 6-2021
Product Owner Conversational AI at Sinch

Education

10-2023 - 10-2023
Métricas de produtos digitais from PM3
8-2022 - 12-2022
Product Manager from PM3

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, Brazil Job Level : Middle Designation : Senior product manager at Afya
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Carolina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Carolina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Carolina

Personality Compatibility


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