Caroline is a growth and business development executive at The Ingenuity Group. A graduate of the University of St Andrews with a first-class mark in Management, her academic work focused on brand authenticity and marketing strategies.
Outside of her professional role, she has volunteered with Families First St Andrews and actively participates in industry events like MAD//FEST to connect with peers. She also completed the Bernstein University program to learn more about investments and entrepreneurship.
Her undergraduate dissertation explored authenticity challenges in celebrity-affiliated brands and their impact on PR strategies.
Read the full overview →They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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