Caroline Brecher

Evaluator
DISC Type : dcs

Business Development Executive at The Ingenuity Group

London, England, United Kingdom

Overview

Caroline is a growth and business development executive at The Ingenuity Group. A graduate of the University of St Andrews with a first-class mark in Management, her academic work focused on brand authenticity and marketing strategies.

Outside of her professional role, she has volunteered with Families First St Andrews and actively participates in industry events like MAD//FEST to connect with peers. She also completed the Bernstein University program to learn more about investments and entrepreneurship.

Her undergraduate dissertation explored authenticity challenges in celebrity-affiliated brands and their impact on PR strategies.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Authenticity
Authored her undergraduate dissertation on authenticity challenges and consumer-celebrity relationships in branding.
PR & Marketing
Her academic focus and internships at PAN and KLG Public Relations centered on public relations and marketing strategies.
Industry Networking
Expressed excitement about attending MAD//FEST to meet brilliant people from across the marketing and advertising industry.

Media Appearances

Caroline has no verified media appearances

Work History

11-2025
Business Development Executive at The Ingenuity Group
6-2024 - 8-2024
Public Relations Intern at PAN
8-2022 - 7-2025
Volunteer at Families First St Andrews
5-2022 - 8-2023
Intern at KLG Public Relations

Education

2021 - 2025
Bachelor's Degree from University of St Andrews
9-2008 - 6-2021
High School Diploma from The Spence School

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Junior Designation : Business Development Executive at The Ingenuity Group
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Caroline

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Caroline take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Caroline

Personality Compatibility


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