Caroline is a growth and business development executive at The Ingenuity Group. A graduate of the University of St Andrews with a first-class mark in Management, her academic work focused on brand authenticity and marketing strategies.
Outside of her professional role, she has volunteered with Families First St Andrews and actively participates in industry events like MAD//FEST to connect with peers. She also completed the Bernstein University program to learn more about investments and entrepreneurship.
Her undergraduate dissertation explored authenticity challenges in celebrity-affiliated brands and their impact on PR strategies.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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