Caroline Ekelund in

Caroline Ekelund

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Global Head of Customer Experience at GANT
📍 Stockholm, Stockholm County, Sweden

Caroline Ekelund is a results-driven leader with over 15 years of experience in digital sales and e-commerce. As Global Head of Customer Experience at GANT, she spearheads the companys transformation to a Direct-to-Consumer model. Colleagues describe her as a warm, energetic, and customer-centric leader. She holds a Masters degree from Lund University.

Her publication is titled "Leadership, management or both? A Qualitative study of Theory vs Practise."

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Experience
11 Years
Current Role
Global Head of Customer Experience
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Priorities

Topics Caroline cares about

DTC Transformation
She is leading GANT's radical digital transformation from a wholesale-heavy model to a Direct-to-Consumer (DTC) leader, a key topic of her public speaking engagements.
Omnichannel CX
Focuses on merging premium brand experiences with omnichannel loyalty programs to create a seamless customer journey across digital and physical retail.
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Career

Work history

11-2025
Global Head of Customer Experience
GANT
3-2025 - 12-2025
Head of E-commerce Solutions (interim)
GANT
5-2024 - 2-2025
Business Strategist, Transformation & Strategy Function
H&M Group
7-2021 - 12-2023
Director of Digital Product Management (Product Area Manager)
H&M Group
5-2019 - 7-2021
Global Head of E-commerce, H&M Womenswear
H&M
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2007
Master's degree
Lund University School of Economics and Management
1-2007 - 5-2007
Global Business
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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