Magnus Frankin Wretlund

Commander
DISC Type : D

Director Global IT Operations at GANT

Greater Stockholm Metropolitan Area, Sweden

Overview

As Director of Global IT Operations at GANT, Magnus leads the companys worldwide infrastructure, cloud services, and digital workplace. His background spans management consulting and IT leadership at Scandic Hotels. Colleagues describe him as driven, result-oriented, and empathetic. He holds executive education from IMD and Institut Français de la Mode.

Magnus shows a keen interest in applying emerging technology to solve practical, everyday challenges. This is evident in his professional focus on generative AI and personal anecdotes, such as using AI to solve logistical issues while traveling.

Unique fact: While based in Bangkok, he successfully delivered a brand-new Sales & Ordering platform from pre-study to launch in just six months.

Personality Overview

Very Quick

Strong-Willed

Decisive

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

AI in the Workplace
He actively explores and discusses generative AI's impact on business functions, particularly Microsoft Copilot for enhancing productivity in tools like Excel and Teams.
IT Service Management
His career is built on leading large-scale IT support, managing a 24/7 global service desk at GANT and previously an 18-person team at Scandic Hotels.
Data & Analytics
He has a history of modernizing data stacks, previously transforming a company's data warehouse into a self-service analytics platform to empower business users.

Media Appearances

Magnus has no verified media appearances

Work History

3-2023
Director Global IT Operations at GANT
1-2019 - 3-2023
Management Consultant / Partner / Deputy CEO at Trinovo Consulting
2-2017 - 1-2019
Manager IT Service Desk at Scandic Hotels
9-2016 - 2-2017
IT Project Manager at DIAKRIT International Ltd
1-2013 - 8-2016
Manager - BI, CRM and Integration at Scandic Hotels

Education

12-2025 - 12-2025
Luxury/Premium Brand Management & Fashion Strategy (Executive Education) from Institut Français de la Mode (IFM)
9-2025 - 9-2025
Executive Education from IMD - International Institute for Management Development

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Director Global IT Operations at GANT
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Insights For Selling To Magnus

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magnus is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Magnus

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Magnus move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Magnus take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Magnus

Personality Compatibility


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