Caroline Hermansson in

Caroline Hermansson

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Director of Performance Marketing at Omio
📍 Berlin, Berlin, Germany

Caroline is a strategic performance marketing leader with over 15 years of experience driving growth for major SaaS and app-based brands. She currently leads the full performance portfolio at Omio, leveraging deep expertise in paid social and influencer marketing. She studied Business Administration at the University of Gothenburg.

Outside of her professional life, Caroline has a clear interest in global cultures, demonstrated by her academic background which includes studying Japanese at Hokkaido University and participating in international student networks during her time at Vrije Universiteit Amsterdam. Her career path reflects a passion for both learning and literal journeys.

Unique fact: At her previous company Babbel, she built the Paid Social and Influencer Marketing channels entirely from the ground up, establishing them as key growth engines.

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Current Role
Director of Performance Marketing
Location
Berlin, Berlin, Germany
Personality Overview

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Priorities

Topics Caroline cares about

Influencer Marketing
Currently focused on building and scaling a performance-based influencer marketing engine at Omio, a key priority since she joined the company.
Performance Marketing
As Director at Omio, she leads the entire performance marketing portfolio, including search, social, display, affiliates, and app marketing across global markets.
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Career

Work history

8-2025
Director of Performance Marketing
Omio
1-2019 - 7-2025
Head of Paid Social & Influencer Marketing | Performance Marketing
Babbel
12-2018 - 12-2024
Performance Marketing Consultant (Freelance)
Hermansson Digital
11-2017 - 12-2018
Head of Paid Social | Performance Marketing
Spark Networks
12-2012 - 11-2017
Head of Paid Social | Performance Marketing
Affinitas GmbH
In the press

Media appearances

Caroline Hermansson - Director Of Performance Marketing at Omio. Featured in TheOrg.com
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Education
2003 - 2008
Business Administration
School of Business, Economics and Law at the University of Gothenburg
5-2025 - 6-2025
Certificate
University of Virginia Darden School of Business
2007 - 2007
Business Administration and Marketing
Vrije Universiteit Amsterdam (VU Amsterdam)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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