Caroline is a strategic performance marketing leader with over 15 years of experience driving growth for major SaaS and app-based brands. She currently leads the full performance portfolio at Omio, leveraging deep expertise in paid social and influencer marketing. She studied Business Administration at the University of Gothenburg.
Outside of her professional life, Caroline has a clear interest in global cultures, demonstrated by her academic background which includes studying Japanese at Hokkaido University and participating in international student networks during her time at Vrije Universiteit Amsterdam. Her career path reflects a passion for both learning and literal journeys.
Unique fact: At her previous company Babbel, she built the Paid Social and Influencer Marketing channels entirely from the ground up, establishing them as key growth engines.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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