Caroline Overton

Enthusiast
DISC Type : i

Head of Marketing and Communications at Gordonstoun

Elgin, Scotland, United Kingdom

Overview

Caroline has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Caroline has no verified topics they care about

Media Appearances

Caroline has no verified media appearances

Work History

1-2023
Head of Marketing and Communications at Gordonstoun
10-2020 - 1-2023
Head of Marketing at EMSOL
4-2018 - 1-2023
Operations Manager at BLUE BADGE PROTECTOR LIMITED
10-2020 - 10-2021
Marketing Lead at WorkSafe
4-2014 - 11-2018
Marketing Manager at Threaplands Garden Centre and Landscaping

Education

1999 - 2002
BA(Hons) from Loughborough University
2017 - 2020
Level 6 Diploma from Chartered Management Institute
8-1995 - 7-1999
GCSEs & A Levels from Gordonstoun

More Information

Social Presence :

Prographics :

Exp : 20 Location : Elgin, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Communications at Gordonstoun
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Caroline

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Caroline take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Caroline

Personality Compatibility


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