Carolinne Vabo in

Carolinne Vabo

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Diretora de Customer Experience at iFood
📍 São Paulo, São Paulo, Brazil

Carolinne Vabo is the Director of Customer Experience at iFood, where she leads strategy to create experiences that connect and delight. Her expertise includes scaling teams from 4 to over 150 people. Colleagues describe her as analytical and proactive. She holds a Masters degree from ESPM.

Driven by challenges, Carolinne is passionate about using innovation to improve the world through real connections. Her academic work reflects an interest in tackling large-scale societal issues, focusing on disruptive models for complex problems like hunger and economic crises.

Unique fact: Her Masters thesis was titled, "PAPARUT: the disruptive model to eliminate food waste and hunger. "

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Experience
1 Years
Current Role
Diretora de Customer Experience
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Carolinne cares about

Customer Journey
Her core focus is creating seamless customer experiences. She actively promotes the concept of teams living the customer journey to build empathy and drive improvements.
Scaling Teams
Has direct experience leading and scaling customer experience teams from a small group of 4 to a large department of over 150 people.
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Career

Work history

7-2025
Diretora de Customer Experience
iFood
AB InBev
Full-time
Zé Delivery
1 yr 8 mos
Cabify
Full-time
3-2017 - 4-2018
Coordinator of Partnership - Marketplace (Six Sigma Yellow Belt)
B2W Digital
In the press

Media appearances

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Education
2017 - 2018
Master's Degree
ESPM Escola Superior de Propaganda e Marketing
2009 - 2012
College
Faculdades Integradas Rio Branco
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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