Carolinne Vabo in

Carolinne Vabo

Sharpshooter · DISC type DC
Diretora de Customer Experience at iFood
📍 São Paulo, São Paulo, Brazil

Carolinne Vabo is the Director of Customer Experience at iFood, where she leads strategy to create experiences that connect and delight. Her expertise includes scaling teams from 4 to over 150 people. Colleagues describe her as analytical and proactive. She holds a Masters degree from ESPM.

Driven by challenges, Carolinne is passionate about using innovation to improve the world through real connections. Her academic work reflects an interest in tackling large-scale societal issues, focusing on disruptive models for complex problems like hunger and economic crises.

Unique fact: Her Masters thesis was titled, "PAPARUT: the disruptive model to eliminate food waste and hunger. "

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Experience
1 Years
Current Role
Diretora de Customer Experience
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Carolinne shows up

Precise But Practical
Fast But Analytical
Thorough Evaluator

They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact.

Priorities

Topics Carolinne cares about

Customer Journey
Her core focus is creating seamless customer experiences. She actively promotes the concept of teams living the customer journey to build empathy and drive improvements.
Scaling Teams
Has direct experience leading and scaling customer experience teams from a small group of 4 to a large department of over 150 people.
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Career

Work history

7-2025
Diretora de Customer Experience
iFood
AB InBev
Full-time
Zé Delivery
1 yr 8 mos
Cabify
Full-time
3-2017 - 4-2018
Coordinator of Partnership - Marketplace (Six Sigma Yellow Belt)
B2W Digital
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Master's Degree
ESPM Escola Superior de Propaganda e Marketing
2009 - 2012
College
Faculdades Integradas Rio Branco
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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