Carrie Gray, D.B.A.

Initiator
DISC Type : Di

Founder & Principal at Gray Breakthroughs, LLC

Wilmington, Delaware, United States

Overview

Carrie Gray is a business advisor and founder of Gray Breakthroughs with over 30 years of experience helping nonprofit and small business leaders. Holding a Doctorate in Business Administration from Wilmington University, she is also the owner of an award-winning Griswold Home Care franchise. People often describe her as calm, thoughtful, and a creative thinker.

Deeply committed to her community, Carrie is a 13-year Rotarian and past president of the Rotary Club of Wilmington. She has served on numerous nonprofit boards, including the Delaware Theatre Company. In her free time, she enjoys traveling, reading, and relaxing with her family at their camp in Vermont.

Unique fact: Carrie is a talented singer who once toured Italy and Puerto Rico with a vocal ensemble.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Nonprofit Leadership
Her consulting practice, Gray Breakthroughs, is dedicated to helping nonprofit executives strengthen their boards, scale sustainably, and lead with clarity and vision.
Board Governance
As a board engagement advisor, she coaches leaders and runs an accelerator course focused on transforming boards from passive to highly engaged and effective.
Work-Life Integration
She frequently posts about avoiding an "always on" culture, advocating for seasons of balance and establishing routines to prevent leadership burnout.

Media Appearances

Carrie has no verified media appearances

Work History

3-2021
Founder & Principal at Gray Breakthroughs, LLC
9-2022
Owner / CEO at Griswold Home Care (New Castle County)
2-2019 - 10-2021
Director, College of Business; Chair, DBA Program & Assistant Professor at Wilmington University
7-2018 - 1-2019
Assistant Professor & Chair, Doctor of Business Administration at Wilmington University
1-2016 - 6-2018
Adjunct Faculty at Wilmington University

Education

2012 - 2015
Doctor of Business Administration from Wilmington University
1997 - 1998
MS from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Wilmington, Delaware, United States Job Level : Leadership Designation : Founder & Principal at Gray Breakthroughs, LLC
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Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Carrie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Carrie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Carrie

Personality Compatibility


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