Casper Noordhoorn

Critic
DISC Type : C

Co-owner & Commercial lead at WeReserve

Amsterdam, North Holland, Netherlands

Overview

As Co-owner and Commercial Lead at WeReserve, Casper Noordhoorn is responsible for the companys commercial and strategic direction. He focuses on sustainable growth through sales, marketing, and partnerships, leveraging his background in performance marketing from Pixelchef and a Bachelor of Arts from the University of Lincoln.

Casper combines a passion for hospitality, design, and software to develop user-friendly solutions for restaurateurs. He believes in building strong customer relationships and ensuring that company growth provides genuine value, prioritizing impact and sustainability over growth for its own sake.

He is committed to maintaining personal support for clients, ensuring that even as the company scales, customers can still reach an owner directly.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sustainable Growth
Believes in scaling only when it adds real value for customers, not in "growth for growth's sake, " balancing impact with commercial results.
Hospitality Tech
Drives the strategy for WeReserve, a reservation system designed to be transparent, flexible, and valuable for restaurant owners.
Performance Marketing
Has over 10 years of experience helping companies grow with performance marketing and holds a Google Ads Search Certification.

Media Appearances

Casper has no verified media appearances

Work History

6-2024
Co-owner & Commercial lead at WeReserve
6-2015
Marketing consultant at Pixelchef

Education

2013 - 2015
Bachelor of Arts (BA) from University of Lincoln
2009 - 2013
Design en development from SintLucas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Co-owner & Commercial lead at WeReserve
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Insights For Selling To Casper

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casper is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Casper

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Casper move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Casper take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Casper

Personality Compatibility


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