Cassandra Baas

Trailblazer
DISC Type : DI

Senior Director of Sales at APC Postal Logistics

Minneapolis, Minnesota, United States

Overview

Cassandra Baas serves as the Senior Director of Sales at APC Postal Logistics, where she specializes in parcel strategy and international supply chains. Drawing on extensive experience from roles at UPS and C. H. Robinson, she is described by colleagues as a collaborative, motivating, and strategic leader. She earned her Bachelor of Arts from Thomas Edison State University.

Demonstrating a strong commitment to her community, Cassandra has held multiple leadership roles, including Chair, Secretary, and Director, on the board of the nonprofit organization Love Inc. of Douglas County Lakesarea. She is also an active professional networker who values building relationships at industry events.

During her time at UPS, she was recognized with the companys prestigious "World of Champions" award for her performance.

Personality Overview

Assertive

Friendly But Fast

Informal

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

Int'l Parcel Logistics
Calls new integrations a "game-changer" for brands expanding internationally and is focused on solutions that simplify cross-border logistics and remove barriers for shippers.
E-commerce Fulfillment
Actively attends e-commerce industry events, like the Health & Beauty summit and PARCEL Forum, to stay current on trends and network with leaders in the space.
Sales Team Leadership
Her leadership approach is centered on coaching and mentoring. She is consistently praised for being a hands-on leader who cultivates a positive and accountable team culture.

Media Appearances

APC Postal Logistics and Enveyo Partner to Deliver a Seamless Customer Experience. Featured in KTLA (Press Release via EIN Presswire)

See Now

Work History

6-2024
Senior Director of Sales at APC Postal Logistics
8-2022 - 6-2024
Director of Parcel Division at C.H. Robinson
11-2021 - 8-2022
Director of Strategic Solutions at Redwood Logistics
10-2019 - 11-2021
Senior Area Sales Manager at UPS
9-2018 - 10-2019
Area Sales Manager at UPS

Education

2017 - 2020
Bachelor of Arts - BA from Thomas Edison State University
Associate of Arts and Sciences - AAS from Cochise College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : Senior Director of Sales at APC Postal Logistics
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Cassandra

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Cassandra take some risk or not?

  • If necessary, they will be ready to take risks.

You And Cassandra

Personality Compatibility


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