Cassandra (Cassie) Vaughn

Evaluator
DISC Type : DCS

Head of Global Marketing, IMMULITE / Versacell at Siemens Healthineers

Fort Lauderdale, Florida, United States

Overview

Cassandra has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Cassandra has no verified topics they care about

Media Appearances

Cassandra has no verified media appearances

Work History

5-2021
Head of Global Marketing, IMMULITE / Versacell at Siemens Healthineers
1-2017 - 4-2021
Director of Product Management at Sysmex America, Inc.
11-2014 - 4-2016
Director of Product Management at Vigilant Biosciences, Inc.
10-2011 - 1-2013
Senior Alliance Manager at Beckman Coulter (a Danaher company)
6-2008 - 1-2013
Global Strategic Market Manager at Beckman Coulter (a Danaher company)

Education

1998 - 2000
Masters of Science from Northwestern University - Kellogg School of Management
1989 - 1993
Bachelors of Science (BS) from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 14 Location : Fort Lauderdale, Florida, United States Job Level : Mid-senior Designation : Head of Global Marketing, IMMULITE / Versacell at Siemens Healthineers
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Insights For Selling To Cassandra (Cassie)

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra (Cassie) is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cassandra (Cassie)

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cassandra (Cassie) move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cassandra (Cassie) take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cassandra (Cassie)

Personality Compatibility


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