Cassandra Hooley

Observer
DISC Type : ic

Director of Product Marketing Strategy at Broadview Federal Credit Union

Albany, New York, United States

Overview

Cassandra has no verified overview

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Cassandra has no verified topics they care about

Media Appearances

Cassandra has no verified media appearances

Work History

2-2026
Director of Product Marketing Strategy at Broadview Federal Credit Union
12-2024 - 3-2026
Director of Marketing Strategy at Broadview Federal Credit Union
8-2022 - 12-2024
Manager of Field Marketing at Broadview Federal Credit Union
7-2020 - 8-2022
Sr. Marketing Specialist at CAP COM Federal Credit Union
7-2017 - 7-2020
Marketing Specialist at CAP COM Federal Credit Union

Education

2007 - 2011
Bachelor of Professional Studies from Cazenovia College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Albany, New York, United States Job Level : Mid-senior Designation : Director of Product Marketing Strategy at Broadview Federal Credit Union
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cassandra

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cassandra take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cassandra

Personality Compatibility


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