Cassidy Rix is a Marketing Executive at The Hearing Care Partnership with a creative foundation in Fashion Branding and Communication from Arts University Bournemouth. She specializes in finding alternative and resonant ways to communicate brand ideas, combining her marketing expertise with a passion for creative expression.
Her personal interests are deeply rooted in creativity, demonstrated through her university projects which involved creative direction, styling, and trend forecasting for major fashion and lifestyle brands. Cassidy enjoys exploring how visual and narrative elements can shape brand identity and connect with audiences on an authentic level.
Her university dissertation investigated how fashion brands can behave more like publishers to form authentic connections with consumers.
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