Cassidy Rix

Supporter
DISC Type : s

Marketing Executive at Leightons Opticians and Hearing Care

Yateley, England, United Kingdom

Overview

Cassidy Rix is a Marketing Executive at The Hearing Care Partnership with a creative foundation in Fashion Branding and Communication from Arts University Bournemouth. She specializes in finding alternative and resonant ways to communicate brand ideas, combining her marketing expertise with a passion for creative expression.

Her personal interests are deeply rooted in creativity, demonstrated through her university projects which involved creative direction, styling, and trend forecasting for major fashion and lifestyle brands. Cassidy enjoys exploring how visual and narrative elements can shape brand identity and connect with audiences on an authentic level.

Her university dissertation investigated how fashion brands can behave more like publishers to form authentic connections with consumers.

Personality Overview

Slow To Decisions

Thoughtful In Approach

Calm

They get along well with all people.  Their decisions are defined by the possible value that they can bring to the organization.
 They prefer to follow rules and procedures.

Topics They Care About

Brand Storytelling
Her dissertation focused on how brands can act like publishers to build authentic consumer connections, showing a strong interest in narrative-driven marketing strategies.
Creative Direction
Her portfolio showcases projects involving creative direction, styling, and re-branding for fashion and lifestyle brands like Sunspel and RÆBURN.
Healthcare Marketing
As a Marketing Executive for The Hearing Care Partnership and previously Leightons, she has direct experience and focus within the specialized healthcare sector.

Media Appearances

Cassidy has no verified media appearances

Work History

3-2025
Marketing Executive at Leightons Opticians and Hearing Care
11-2022 - 3-2025
Marketing Assistant at Everything Water
6-2023
Social Media at El-Bart Gin Co.
9-2019 - 7-2022
Fashion Branding and Communication Graduate at Arts University Bournemouth
9-2017 - 7-2019
Student at Peter Symonds College

Education

2019 - 2022
Bachelor's degree from Arts University Bournemouth

More Information

Social Presence :

Prographics :

Exp : 7 Location : Yateley, England, United Kingdom Job Level : Junior Designation : Marketing Executive at Leightons Opticians and Hearing Care
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Insights For Selling To Cassidy

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Pause and ask them if they have any questions
  • Focus your pitch on the impact that you could help them have on their organization

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassidy is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Cassidy

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Cassidy move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Cassidy take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Cassidy

Personality Compatibility


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