Cassie Burrell

Observer
DISC Type : ci

Vice President, Marketing, Communications, and Strategy at American Welding Society

Fort Lauderdale, Florida, United States

Overview

Cassie has no verified overview

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Cassie has no verified topics they care about

Media Appearances

Cassie has no verified media appearances

Work History

7-2018
Vice President, Marketing, Communications, and Strategy at American Welding Society
7-2018
Senior Associate Executive Director at American Welding Society
Deputy Executive Director at American Welding Society
Associate Executive Director at American Welding Society
Managing Director, Member Services Division at American Welding Society

Education

1988 - 1991
Bachelor of Science (BS) from University of North Carolina Asheville
1999 - 2001
Non-Profit/Public/Organizational Management from Institute for Organizational Management at Stanford University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Fort Lauderdale, Florida, United States Job Level : Senior Designation : Vice President, Marketing, Communications, and Strategy at American Welding Society
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cassie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Cassie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cassie

Personality Compatibility


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