Cassie Yap (Ke Xin) in

Cassie Yap (Ke Xin)

Energizer · DISC type I
Sr. Regional Marketing Manager, APAC at GenScript
📍 Singapore

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
9 Years
Current Role
Sr. Regional Marketing Manager, APAC
Job Level
Middle
Location
Singapore
Personality Overview

How Cassie shows up

Informal
Imaginative
Believer

They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Cassie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

1-2026
Sr. Regional Marketing Manager, APAC
GenScript
8-2022 - 1-2026
Regional Marketing Manager
GenScript
4-2021 - 8-2022
Marketing Supervisor (SEA, India)
GenScript
1-2020 - 4-2021
Regional Marketing Specialist (Asia Pacific)
GenScript
2017 - 1-2020
Product Specialist
Axil Scientific Pte Ltd
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
2012 - 2015
Bachelor's degree Hons Biotechnology
INTI
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other GenScript Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Cassie. Free, 10 seconds.