Cassie Yap (Ke Xin)

Energizer
DISC Type : I

Sr. Regional Marketing Manager, APAC at GenScript

Singapore

Overview

Cassie has no verified overview

Personality Overview

Informal

Imaginative

Believer

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Cassie has no verified topics they care about

Media Appearances

Cassie has no verified media appearances

Work History

1-2026
Sr. Regional Marketing Manager, APAC at GenScript
8-2022 - 1-2026
Regional Marketing Manager at GenScript
4-2021 - 8-2022
Marketing Supervisor (SEA, India) at GenScript
1-2020 - 4-2021
Regional Marketing Specialist (Asia Pacific) at GenScript
2017 - 1-2020
Product Specialist at Axil Scientific Pte Ltd

Education

2012 - 2015
Bachelor's degree Hons Biotechnology from INTI

More Information

Social Presence :

Prographics :

Exp : 9 Location : Singapore Job Level : Middle Designation : Sr. Regional Marketing Manager, APAC at GenScript
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cassie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cassie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cassie

Personality Compatibility


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