Cat Jackson

Doer
DISC Type : sd

Marketing Account Executive at Business in Edmonton Magazine

Edmonton, Alberta, Canada

Overview

Cat Jackson is the Director of Custom Publishing at Business in Edmonton Magazine. She focuses on highlighting the drivers of the local economy and celebrating the citys entrepreneurs through positive news stories. She holds a background in Fashion Merchandising from George Brown College.

Outside of her specific role, Cat is passionate about connecting with people, hearing their stories, and building genuine relationships within the Edmonton business community. She takes pride in fostering a positive and collaborative local network, celebrating the success of others.

She is a promoter of Edmontons "GOOD NEWS News! ", focusing on celebrating the positive achievements of local businesses.

Personality Overview

Risk-Accepting

Long-term Focused

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Edmonton's Economy
Her role is dedicated to highlighting key local economic drivers in sectors like energy, real estate, technology, and manufacturing.
Community Leadership
She manages and promotes the annual Business in Edmonton Leaders Awards, celebrating individuals who make a significant impact in the community.
Positive Storytelling
Passionate about sharing "good news" and positive narratives to celebrate and promote the local Edmonton business ecosystem.

Media Appearances

Cat has no verified media appearances

Work History

2-2024
Marketing Account Executive at Business in Edmonton Magazine
2-2020 - 2-2024
Shift Manager/Server at Rebel Food and Drink

Education

2022 - 2024
Education details unavailable from MacEwan University
Fashion Merchandising from George Brown College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Edmonton, Alberta, Canada Job Level : Junior Designation : Marketing Account Executive at Business in Edmonton Magazine
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Insights For Selling To Cat

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cat is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cat

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cat move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cat take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cat

Personality Compatibility


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