Catalin Lupu

Captain
DISC Type : DS

General Partner at BRIMEROCK

Bucharest, Bucharest, Romania

Overview

Catalin Lupu is a General Partner at BRIMEROCK, focusing on hospitality real estate private equity. His background includes scaling UiPaths global procurement and leading its finance automation, saving over 100, 000 hours annually. He completed a leadership program at Harvard Business School.

He led a finance automation initiative at UiPath that successfully automated over 300 financial processes.

Personality Overview

Dynamic But Sincere

Consummate Professional

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Finance Transformation
As VP at UiPath, he led finance transformation and automation, saving the company over 100, 000 hours annually through strategic RPA implementation.
Scaling Businesses
He has direct experience scaling a procurement function from startup level to enterprise-grade, enabling rapid business growth at UiPath.
Hospitality Real Estate
His current professional focus is on private equity investments within the hospitality and real estate sectors as a General Partner at BRIMEROCK.

Media Appearances

Catalin has no verified media appearances

Work History

12-2025
General Partner at BRIMEROCK
10-2024
Principal at Family Office
12-2020 - 10-2024
VP Finance Transformation & Automation at UiPath
1-2019 - 12-2020
Global VP Procurement & Real Estate at UiPath
7-2017 - 1-2019
Head of Global Procurement at UiPath

Education

2009 - 2011
Master's degree (Bac+5) from Université Paris-Est Créteil
2018 - 2019
Leadership Development Program from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bucharest, Bucharest, Romania Job Level : Mid-senior Designation : General Partner at BRIMEROCK
URL has been copied!

Insights For Selling To Catalin

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Catalin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Catalin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Catalin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Catalin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.