Catalina Paipa Gutierrez

Evaluator
DISC Type : dsc

Senior Business Development Manager at GUS Global Partners

Bogota, D.C., Capital District, Colombia

Overview

Catalina is a Senior Business Development Manager at GUS Global Partners with over 12 years of experience driving growth in the education sector. She specializes in expanding strategic partnerships and sales initiatives across the Latin American market. Her background includes a degree in Human Resources from Politécnico Grancolombiano.

She is passionate about creating thriving student ecosystems by hosting networking events to help future international students build relationships.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

LATAM Market Expansion
Her primary professional focus is on devising and implementing strategic growth plans for educational institutions within the Latin American market.
International Student Recruitment
She frequently travels to connect with prospective students and partners, promoting educational opportunities at universities like University Canada West.
Strategic Partnerships
Actively collaborates with educational agencies and partners in various regions to strengthen market presence and drive enrollment.

Media Appearances

Catalina has no verified media appearances

Work History

1-2022
Senior Business Development Manager at GUS Global Partners
5-2021 - 4-2022
Sales Team Leader LATAM at Kaplan International Languages
7-2020 - 5-2021
Asesor educativo para LATAM at Kaplan International Languages
9-2019 - 5-2020
Especialista sénior at Global Connection, estudios en el exterior
1-2011 - 9-2019
Group Sales Coordinator at EF Education First

Education

Profesional en Recursos humanos from Politécnico Grancolombiano
2016 - 2018
Licenciatura from University of Buenos Aires

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Senior Business Development Manager at GUS Global Partners
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Catalina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Catalina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Catalina

Personality Compatibility


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