Catalina Perez Machado in

Catalina Perez Machado

Critic · DISC type C
Head Marketing & Comunicaciones Colombia at Natura
📍 Colombia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

Login to view overviewLogin to view overview
Experience
22 Years
Current Role
Head Marketing & Comunicaciones Colombia
Location
Colombia
Personality Overview

How Catalina shows up

Critic
ROI Driven
Negotiator

They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Catalina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
Login to view topicsLogin to view topics
Career

Work history

3-2025
Head Marketing & Comunicaciones Colombia
Natura
10-2023 - 4-2025
Perfumeria y Cuidados Personales Group Mkting Manager hispana
Natura
6-2021 - 1-2024
Core Beauty and Personal Care Group Mkting Manager Hispana
Natura
8-2017 - 6-2021
Marketing & Comunication Manager Natura Colombia
Natura
5-2013 - 7-2017
Category Manager (Pet Food)
Alimentos Polar
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
Login to viewLogin to view media
Education
2010 - 2011
Master en Direccion Mkting Estratégico
EOI Business School
1998 - 2003
Ingeniera Industrial
Universidad de La Sabana
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other Natura Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Catalina. Free, 10 seconds.