Catalina Velez Aristizabal

Examiner
DISC Type : cs

Gerente de ventas Latam at ChatCenterNet

Medellín, Antioquia, Colombia

Overview

Catalina Velez Aristizabal is the Latam Sales Manager at ChatCenterNet, with over 20 years of experience in commercial leadership across Latin America. A Financial Engineer from Universidad de Medellín, she focuses on leveraging conversational AI to enhance customer experience, optimize processes, and boost sales for her clients.

Outside of her primary role, she is passionate about continuous learning and technology. Catalina dedicates time to staying current with the latest industry trends and certifications, viewing technology as a powerful tool to be adapted to human needs and specific industry realities.

She believes the biggest obstacle to AI adoption in large companies isnt the technology itself, but rather organizational mindsets and internal blockages.

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Customer Experience
Helps companies enhance the customer journey and optimize relationship processes by integrating innovative technology with CRM and eCommerce platforms.
Conversational AI
Champions AI as a tool to reclaim time and foster better conversations, addressing common team uncertainties about technology replacing jobs.
Sales Enablement
Focuses on preventing lost sales opportunities by ensuring companies can engage with customers efficiently and on time through automation.

Media Appearances

Catalina has no verified media appearances

Work History

4-2025
Gerente de ventas Latam at ChatCenterNet
8-2019 - 4-2025
Directora comercial at Teleperformance
12-2017 - 1-2019
Gerente de operaciones at Contacto solutions
12-2015 - 12-2017
Jefe de operaciones at Konecta
2-2013 - 8-2015
Gerente comercial at Refinancia S.A.

Education

2010 - 2011
ESPECIALISTA EN GERENCIA DE MERCADEO from Universidad del Rosario
2000 - 2006
INGENIERA FINANCIERA from Universidad de Medellín

More Information

Social Presence :

Prographics :

Exp : 13 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : Gerente de ventas Latam at ChatCenterNet
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Catalina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Catalina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Catalina

Personality Compatibility


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