Catalina Zapater
Login to view DISC.Catalina Zapater is a Regional Commercial Planning Manager at Falabella Soriana, with deep expertise in retail management and customer intelligence. A graduate of Tecnológico de Monterrey, she is currently enhancing her strategic skills by pursuing an Executive MBA at IE Business School while driving data-led commercial transformations in her role.
Outside of her direct role, Catalina shows a strong dedication to continuous personal and professional development through her executive studies. Her interests suggest a focus on how major technology and financial institutions, like Microsoft and HSBC, are shaping the future of business and consumer finance.
She recently led a successful redesign of commercial planning processes, significantly improving efficiency through automation and data-driven decision-making.
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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