Catalina Zapater

Researcher
DISC Type : Cs

Gerente Planificación Comercial at Falabella Financiero

México, Mexico

Overview

Catalina Zapater is a Regional Commercial Planning Manager at Falabella Soriana, with deep expertise in retail management and customer intelligence. A graduate of Tecnológico de Monterrey, she is currently enhancing her strategic skills by pursuing an Executive MBA at IE Business School while driving data-led commercial transformations in her role.

Outside of her direct role, Catalina shows a strong dedication to continuous personal and professional development through her executive studies. Her interests suggest a focus on how major technology and financial institutions, like Microsoft and HSBC, are shaping the future of business and consumer finance.

She recently led a successful redesign of commercial planning processes, significantly improving efficiency through automation and data-driven decision-making.

Personality Overview

Soft Communicator

Process Focused

Detail Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Commercial Planning
Her current role focuses on regional commercial planning, and she recently led a strategic redesign of these processes to improve resource allocation and efficiency.
Data-Driven Decisions
Emphasizes making decisions based on data in her work and has previous experience as a Customer Intelligence Manager, showcasing a long-standing focus in this area.
Process Automation
Identifies automation as a key pillar in her strategy to elevate commercial management and drive new levels of efficiency within her team.

Media Appearances

Catalina has no verified media appearances

Work History

1-2021
Gerente Planificación Comercial at Falabella Financiero
1-2018 - 9-2021
Gerente Inteligencia de Clientes at Grupo Falabella
8-2016 - 1-2018
Product manager marketing digital at Seguros Falabella
8-2015 - 7-2016
Category Manager Inteligencia de Clientes at Seguros Falabella
5-2012 - 9-2015
Ingeniera de Cuentas at Penta Analytics

Education

9-2024 - 2-2026
Executive MBA from IE Business School
2019 - 2019
Diplomatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 13 Location : México, Mexico Job Level : N/A Designation : Gerente Planificación Comercial at Falabella Financiero
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Catalina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Catalina take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Catalina

Personality Compatibility


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