Caterina Farchione in

Caterina Farchione

Login to view DISC.
Global Customer Experience & Digital Transformation Manager at Bracco
📍 Milan, Lombardy, Italy

Caterina is a manager at Bracco, focusing on Global Customer Experience and Digital Transformation. Her career includes key roles at Amazon and eBay, where she specialized in improving customer experience and managing key accounts to boost sales. She earned a Masters in Strategy from SDA Bocconi.

Outside of her corporate career, Caterina is a world-class athlete and a decorated windsurfer. She has also developed a keen interest in the niche field of legal technology, specifically following developments in litigation funding.

Unique fact: She is a windsurfing World Champion, having won a gold medal in the Techno 293 class.

Read the full overview →
Experience
9 Years
Current Role
Global Customer Experience & Digital Transformation Manager
Job Level
Middle
Location
Milan, Lombardy, Italy
Personality Overview

How Caterina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Caterina cares about

Customer Experience
Her career at both Amazon and her current global role at Bracco is centered on improving the customer journey and delivering strategic CX projects.
Digital Transformation
Her current title explicitly includes Digital Transformation, and she has publicly posted about hiring for digital technologist and data specialist roles on her team.
+5 more topics Login to view topics
Career

Work history

3-2024
Global Customer Experience & Digital Transformation Manager
Bracco
11-2021 - 2-2024
Customer Experience Manager Italy & Spain
Amazon
6-2021 - 10-2021
Key Account Manager - Amazon Business
Amazon
4-2019 - 6-2021
New Account Manager - Amazon Business
Amazon
3-2018 - 3-2019
Sourcing Manager
eBay
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2018
Master in Strategy and Entrepreneurship (MISA)
SDA Bocconi
2012 - 2015
Bachelor of Business Administration and Management
Università Bocconi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Caterina. Free, 10 seconds.