Caterina Farchione

Evaluator
DISC Type : DSC

Global Customer Experience & Digital Transformation Manager at Bracco

Milan, Lombardy, Italy

Overview

Caterina is a manager at Bracco, focusing on Global Customer Experience and Digital Transformation. Her career includes key roles at Amazon and eBay, where she specialized in improving customer experience and managing key accounts to boost sales. She earned a Masters in Strategy from SDA Bocconi.

Outside of her corporate career, Caterina is a world-class athlete and a decorated windsurfer. She has also developed a keen interest in the niche field of legal technology, specifically following developments in litigation funding.

Unique fact: She is a windsurfing World Champion, having won a gold medal in the Techno 293 class.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Customer Experience
Her career at both Amazon and her current global role at Bracco is centered on improving the customer journey and delivering strategic CX projects.
Digital Transformation
Her current title explicitly includes Digital Transformation, and she has publicly posted about hiring for digital technologist and data specialist roles on her team.
eCommerce Strategy
Gained extensive experience managing and developing relationships with key sellers to drive sales on major marketplaces like Amazon and eBay.

Media Appearances

Caterina has no verified media appearances

Work History

3-2024
Global Customer Experience & Digital Transformation Manager at Bracco
11-2021 - 2-2024
Customer Experience Manager Italy & Spain at Amazon
6-2021 - 10-2021
Key Account Manager - Amazon Business at Amazon
4-2019 - 6-2021
New Account Manager - Amazon Business at Amazon
3-2018 - 3-2019
Sourcing Manager at eBay

Education

2017 - 2018
Master in Strategy and Entrepreneurship (MISA) from SDA Bocconi
2012 - 2015
Bachelor of Business Administration and Management from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 9 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Global Customer Experience & Digital Transformation Manager at Bracco
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Insights For Selling To Caterina

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caterina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Caterina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Caterina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Caterina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Caterina

Personality Compatibility


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