Cath is a results-driven marketing manager with extensive experience across the retail, financial services, and B2B enterprise software sectors. She is skilled in multi-channel marketing, campaign management, and team development. Cath holds a BA Honours degree in Business Studies from De Montfort University.
Her career showcases significant versatility, having successfully transitioned from consumer-focused financial services marketing to leading B2B demand generation for complex enterprise software.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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