Cath Lavery

Wildcard
DISC Type : ics

Chief Executive Officer at Ashley Medical Communications

Beaconsfield, England, United Kingdom

Overview

Cath Lavery is the CEO of Ashley Medical Communications, a role she has grown into after serving as Managing Director. With over two decades in healthcare communications, she recently led the company through a strategic sale to a private equity firm to fuel expansion. Colleagues describe her as diligent, innovative, professional, and friendly.

She recently spearheaded the companys acquisition by a private equity firm, positioning Ashley Medical Communications for significant future growth.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Medical Communications
Her entire career spans over two decades in medical and healthcare communications, currently leading an agency in the space.
Business Growth
Recently led her company through a strategic sale to a private equity firm, with the stated goal of growing services and reaching new clients across the global healthcare sector.
Talent Recruitment
Her professional feed consistently features posts about hiring new talent at all levels, from interns to senior account managers, to support a growing client portfolio.

Media Appearances

Cath has no verified media appearances

Work History

5-2025
Chief Executive Officer at Ashley Medical Communications
9-2018 - 5-2025
Managing Director at Ashley Medical Communications
3-2018 - 6-2018
Commercial Director (Secondment) at The EarthWorks
2006 - 2009
Senior Account Manager at Resolute Communications

Education

1990 - 1993
Bachelor’s Degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : N/A Location : Beaconsfield, England, United Kingdom Job Level : N/A Designation : Chief Executive Officer at Ashley Medical Communications
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Insights For Selling To Cath

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cath is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cath

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cath move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cath take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cath

Personality Compatibility


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