Isabel Gibson

Enigma
DISC Type : dic

Director of Investor Relations at AstraZeneca

London, England, United Kingdom

Overview

Isabel is the Director of Investor Relations at AstraZeneca, serving as a key liaison to the investment community. Her career is rooted in a deep understanding of medical communications, particularly in oncology, and she holds a degree in Natural Sciences from the University of Cambridge.

She describes herself as an "inner geek" who is passionate about science and effective communication. Isabel finds deep satisfaction in making complex scientific concepts clear and impactful. She volunteers her expertise as a judge for industry awards that recognize excellence in healthcare communications.

Unique fact: Isabel is a recipient of the Publicis Health Award for Young Achiever in Healthcare Communications, recognizing her outstanding talent early in her career.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Investor Relations
Currently leads investor relations for AstraZeneca, shaping the company's messaging and positioning with the global investment community.
Oncology Communications
Has extensive experience leading Global Medical Affairs for AstraZeneca's DNA Damage Response portfolio, with a focus on breast cancer.
Scientific Storytelling
Believes success hinges on the ability to communicate scientific understanding effectively, from the first experiment to clinical practice.

Media Appearances

Isabel has no verified media appearances

Work History

3-2023
Director of Investor Relations at AstraZeneca
4-2022 - 2-2023
Global Medical Affairs Leader & Interim Head - Oncology (Breast Cancer DDR) at AstraZeneca
1-2021 - 3-2022
Global Medical Affairs Leader - Oncology (DDR) at AstraZeneca
11-2019 - 12-2020
Managing Partner at W2O Group
2-2016 - 11-2019
Director at ISO.health

Education

2015 - 2016
Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing
2009 - 2012
Natural Sciences from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Director of Investor Relations at AstraZeneca
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Isabel

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Isabel take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Isabel

Personality Compatibility


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