Catherine Allan in

Catherine Allan

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Head of CRM at The Gym Group
📍 London, England, United Kingdom

Catherine Allan is the Head of CRM at The Gym Group, an MBA-educated leader specializing in digital transformation and data-driven marketing. Described as an empathetic and inspirational leader, she has a proven record of implementing new CRM systems and tripling user engagement in previous roles.

Catherine is passionate about advancing professional communities, actively participating in events focused on women in business and technology. She engages in discussions to find solutions for pressing issues facing the modern tech workplace and connects with peers over the real-world challenges of data-driven projects.

Unique fact: Catherine is a Fellow of the Royal Society of Arts (FRSA), recognized for outstanding achievements in social progress and development.

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Experience
17 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Catherine cares about

CRM Transformation
Leads CRM strategy at The Gym Group and previously spearheaded the procurement and implementation of new eCRM systems, like Braze, at former companies to drive growth.
Data-Driven Strategy
Focuses on using data for segmentation and personalization to achieve commercial results, and engages with communities discussing the ROI of data-focused projects.
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Career

Work history

1-2023
Head of CRM
The Gym Group
12-2018 - 7-2022
Director CRM
Babylon
9-2017 - 11-2018
Content and eCRM Director - Global
Ten Lifestyle Group
10-2012 - 9-2017
Head of Member Communications
Ten Lifestyle Group
9-2007 - 10-2012
Communications Manager
The Key - the national support service for school leaders
In the press

Media appearances

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Education
2021 - 2022
Executive MBA
Quantic School of Business and Technology
MSc
Birkbeck, University of London
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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